Διαφήμιση

Νομοσχέδιο για την ηλεκτρονική πλατφόρμα συναλλαγών για την τηλεοπτική διαφήμιση εντός του Ιανουαρίου προανήγγειλε ο υπουργός Ψηφιακής Πολιτικής Νίκος Παππάς, σε παρέμβασή του στη Βουλή κατά τη συζήτηση του νομοσχεδίου για την ίση μεταχείριση στην εργασία.

Πηγή: Τηλεοπτική διαφήμιση: Τον Ιανουάριο το ν/σ για την ηλεκτρονική πλατφόρμα συναλλαγών

It’s no secret that internet users are no strangers to seeking out the information they need online — in fact, Google now processes over 40,000 search queries every second.And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)

Πηγή: What’s the Deal With Ad Blocking? 11 Stats You Need to Know

NEW YORK: Researchers have found that those who use a second screen such as a smartphone, laptop or tablets while watching TV are likely to buy a product online soon after seeing a commercial on TV.Many television advertisers voice fears that distracted viewers — those increasingly frenetic multi-taskers using smartphones, laptops and tablets while viewing TV — are becoming less receptive to advertisers’ messages.The new study refutes this conventional wisdom and concludes that the second screen puts a virtual store in every consumer’s pocket.»The second screen — the one on your phone or computer — is feared by television advertisers,» said one of the researchers, Jura Liaukonyte, from Cornell University in the US.

via TV ads drive online sales: Study – The Times of India.

A convergence of three high-tech trends — precise ad analytics, programmatic audience-buying tools, and the stickiness of social apps — means social media is becoming one of the major ad platforms of the future.

New data from BI Intelligence finds that US social-media ad spend will top $8.5 billion this year and reach nearly $14 billion in 2018, up from just $6.1 billion in 2013. Social will grow faster than all other offline ad mediums, and faster than traditional digital formats, like desktop display ads and search ads.

In the report and associated PowerPoint presentation, BI Intelligence looks at all the numbers for this fast-growing ad industry and explores the drivers of social ad adoption.

μέσω Social Media Advertising Industry Future – Business Insider.

With the holiday shopping season beckoning, digital marketers have already put on their thinking caps to begin planning how social media will factor into their marketing over the critically important weeks to come.

Thanks to a recent infographic shared by CMO, we’re getting an in-depth look at the hottest social marketing and commerce trends as they take shape in the homestretch of 2014.

With social marketing and commerce budgets growing like wildfire, what can you learn from these trends to appropriately shape your own marketing strategies? Check out the visual below for more insight and, perhaps, answers to the questions you’ve been asking.

μέσω Infographic: Year End Social Marketing Trends | Mobile Marketing Watch.

There’s been plenty written about how to create smart digital marketing content. But less attention gets paid to what happens after you click “publish” and whether your videos, infographics, social media posts, and other pieces of content are actually reaching the right people. According to Altimeter, only a quarter of content marketers actually invest in distribution, even though more than half recognize that it’s a critical need.Having a smart distribution model is just as important as developing good content in the first place — it’s how you bring in more business. So I’ve put together a distribution strategy refresher. Here are the critical steps for getting your content where it needs to go.

μέσω Why No One’s Reading Your Marketing Content.

We asked several participants in the upcoming Techonomy 2014 conference to write an article for us on what they are passionate about right now.

Peter Drucker famously argued in the 1950s that data would allow us to “know and understand [the] customer so well, products [would] sell themselves.” For decades, it has promised to revolutionize business, allowing marketers to become more customer-centric, develop more personal campaigns, and create more efficient processes. In the early 1990s, Don Peppers and Martha Rogers predicted the impact of data and the Internet, outlining the end of mass marketing and the dawning of a “one-to-one” age. But this glorious future remains a fantasy.

μέσω How Data Is Failing Marketers.

I thought about titling this post “Marketing is Dead.”

But the more I thought about it, the less I agreed with that quick judgment. Marketing is not dead, of course, but it is also not what we’ve come to think it is, and this is causing confusion for corporate leadership.

Marketing is far more than what it used to be just ten years ago. It may be more appropriate to say:

marketing died,

it wasn’t aware of its own death and

it came back as something more powerful than its previous self.

Traditional marketing is the practice of building awareness for a brand so that people will be more likely to purchase a product or service. It’s that simple.

Radio, TV, magazines, newspapers and classic websites are all efforts of true marketing. Marketing, up until the last decade, was primarily a one-way communication strategy. It was the sales team that engaged with buyers and tried to make the sale as quickly as they could.

μέσω Is Marketing A Zombie?.

Digital Engagement Index 11/07/2014

The Digital Engagement Index increased 18%, reaching its highest level of the week, driven by substantial gains from McDonald’s, Discovery and the NFL. McDonald’s social engagement got a boost from its videos promoting the McRib, while Discovery’s enjoyed viral success on Youtube with «Eaten Alive Sneak Peek,» promoting a show where a researcher allows himself to be eaten by a large snake in the name of science.

Daily Top 10
RANK BRAND RATING %CHANGE
1 McDonald’s Corp. 2,598,794 + 389.37%
2 Discovery 2,551,806 + 359.98%
3 NFL 1,653,427 + 210.25%
4 Nintendo 1,229,114 + 33.46%
5 Burberry 1,051,864 – 1.27%
6 Lego 625,669 – 4.05%
7 Coca-Cola 620,837 – 8.79%
8 MTV 598,085 – 32.70%
9 Hasbro 556,081 + 2.50%
10 Google 547,439 – 17.71%

Data provided by ListenFirst Media | Learn more about our methodology

μέσω Digital Engagement Index 11/07/2014.

When it comes to the number of options for mobile ads that are currently available for brands and companies, there is certainly no shortage, but recent findings have found that some are more effective than others.

THE RESEARCH INDICATE THAT SUCCESS RATES VARY GREATLY DEPENDING ON THE TYPE OF ADVERTISING THAT HAS BEEN SELECTED.

Many brands are, therefore, opting to focus not on a single type of mobile ads, but rather on the diversification of their efforts. This, despite the fact that social media marketing has been shown to be quite effective when it comes to communication with consumers over smartphones and tablets. The issue at the moment is that brands and companies know that this channel is a vital one, despite the fact that it is very new and involves a considerable degree of inconsistency.

μέσω Mobile ads with interactive components are most successful.

Gartner has revealed its top predictions for IT organisations and IT users for 2015 and beyond at its annual Gartner Symposium/ITxpo. The predictions for 2015 examine a shift in the relationships between man and machine due to the emergence of digital business.

For some time now, there has been an on-going shift in the roles machines play in our everyday lives.Compute-based machines are now being used to create an ever expanding variety of experiences that extend human endeavours. Machines are taking on more human characteristics in order to affect a more personalised relationship with human beings and we find ourselves contemplating a near-term future of a world in which machines and humans are co-workers, and possibly even co-dependents. The top 10 predictions envelop these ideas of human machine cooperation and growth.

μέσω Top IT predictions for 2015 and beyond.

Leveraging C2C: how to influence social interactions about your brand | Marketing magazine

In the wake of digital disruption in the past decade the marketing landscape has completely metamorphosed, making it more intricate than ever. A quick recap of the past tells us that the digital age of the 80s and early 90s had enabled marketers to reap the benefits of cost effective and one-to-one marketing channels such as e-mails. With advancements in technology and rapid growth of e-commerce – in the mid-90s and early 2000 – marketing channels became more directed and personal. However, the (digital) marketing revolution came with the evolution of social media channels, which enabled people to connect and share, giving rise to a whole new arena of C2C communications. It was just a matter of time for the companies, across B2B and B2C spectrum, to realise the vast potential of capturing and leveraging the “voice of customer” to enable growth and profitability. The transformation, however, is not just limited to the marketplace but also how customers make purchase decisions.

This emerging trend of C2C conversations poses itself both as a challenge and a potential opportunity for marketers to leverage. By committing and channelising marketing efforts towards collaboration with customers, marketers can infuse a sense of belongingness and ownership in the minds of the best marketing consultants and ambassadors they can bring on board – the customers.

μέσω Leveraging C2C: how to influence social interactions about your brand | Marketing magazine.

While most of us can only guess what changes might unfold in the world of marketing next year, we’ve asked various experts to predict what could evolve in their corner to compile a list of six top marketing predictions for 2015.

1. Marketing teams will set revenue goals

“As marketing moves increasingly to digital, marketers are going to be held accountable for building revenue through lead generation programs.

 

“This means sales and marketing management teams will be relied on to collaborate more than ever before. Companies that do this well will establish meaningful metrics about how marketing can contribute and set marketing-sourced revenue goals.”

μέσω Six top marketing predictions for 2015.

According to a new report from Forrester, eBusiness teams are “doubling down on rebuilding their legacy desktop site experiences.”

The end goal? To make their web presences truly responsive across all web-enabled touchpoints.

But as the report notes, this is an enormous undertaking and “few organizations have the budget or risk appetite to ‘responsify’ all of their web assets in one fell swoop.”

Many start with the easy places — the home page, the category pages, the campaign landing pages — after all, these pages don’t contain complex transactional logic or processes. This report looks at the role of responsive web design (RWD) in the “explore” and “buy” phases of the customer life cycle and challenges conventional wisdom that says RWD is neither ready nor appropriate for use in complex online transactional experiences.

Researchers at Forrester note that 10% of all US mobile users and 20% of all US tablet online adult users have made a purchase on these respective devices in the past three months.

To push those numbers even higher, Forrester argues marketers should “embrace responsive web design (RWD) as a perfect fit for most transactional scenarios.”

μέσω Forrester: Marketers Should ‘Embrace Responsive Web Design’ | Mobile Marketing Watch.

Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics.

Not now.

“Marketers only using clickthrough rates (CTRs) to measure mobile ad performance may need to take a step back and re-evaluate, based on a September 2014 report by xAd, Nielsen, and Placed,” explains a recent eMarketer report. “According to the research, while CTR has been the standard metric for online banner ad engagement, it doesn’t completely cut it when looking at mobile ads.”

There’s more than one reason why. Between the bevy of accidental clicks on small mobile screens and the inability to measure post-click engagement, there’s a lot that’s left out of the analytics.

μέσω Goodbye CTR: That Metric Doesn’t Cut It for Mobile Ad Measurement | Mobile Marketing Watch.

When we launched our first Day of Digital event for Scottish businesses, Iain Valentine of Whitespace opened proceedings with a very good and thought provoking comment – are we digital marketeers or marketeers living in a digital age?

It is a point that is worthy of consideration.

Our event, at Skyscanner’s Edinburgh HQ – a spectacular business success story based on embracing technology, digital natives and an understanding of modern consumers’ buying habits – was filled with companies keen to learn and with a hunger to find a solution.

What soon became apparent was, despite the variety of speakers and digital pioneers who have all excelled in a ‘new’ space, all shared a similar belief. Digital marketing shouldn’t be seen as a unique or separate discipline.

It should be a fundamental in any strategy – but one that should be approached differently depending on the desired outcome.

μέσω Comment: Digital marketing should be a fundamental in any strategy Comment: Digital marketing should be a fundamental in any strategy – Daily Record.

All parts of digital marketing strategy must work in harmony | Dermatology Times

An orchestra is a large instrumental ensemble that contains sections of string, brass, woodwind, and percussion instruments. Other instruments such as the piano and celesta may sometimes be grouped into a fifth section — such as a keyboard section — or may stand alone, as may the concert harp and electric and electronic instruments.

You don’t have to be a connoisseur of the arts to appreciate something beautiful. It’s a feeling you get when you know what you are hearing or seeing is exactly as it should be. In an orchestral setting, this means each performer is acting in perfect harmony with the other members in accordance with the piece under the watchful eyes and ears of the conductor.

Conversely, we all have felt the awkwardness that accompanies the recognition that what we are seeing just isn’t quite right. It may be a subtle imperfection or something more obvious. Either way, once we recognize it, we want it to end.

Consider this: Have you ever heard someone say, “That band was great. The singer was terrible, but I enjoyed the music despite him/her.” No one ever says that — and why? Because you can’t have a great band or a great orchestra unless everything and everyone is equally as great as the collective group and they work together in unison.

μέσω All parts of digital marketing strategy must work in harmony | Dermatology Times.

We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast.

But as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources. How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the sites.

μέσω Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks | Business Insider.

ANAHEIM, Calif. — If you thought that the Internet and social media were passing fads and could be ignored as marketing tools, Dan’l Mackey Almy said think again.

“It’s main stay,” said the president and chief executive officer of Irving, Texas-based DMA Solutions. “What will change is Facebook will go through phases and Twitter will go through phases. What we have to do is figure out how to use those tools to reach those audiences.”

Mackenzie Michel, marketing manager, agreed.

“If marketing is important to your company…then digital marketing absolutely is an essential part of that,” she said.

Their comments came during the morning educational workshop, “Competitive Marketing in the Digital Workshop,” Aug. 17, at the PMA Fresh Summit.

μέσω Today’s successful marketing requires digital tools – The Packer.

Ikea is set to launch a new campaign and exclusive content partnership with ITV, which will see its new ads launch in-app using AdSync technology during The X Factor tonight.

The furnishing brand is promoting its kitchen and dining range using the strapline ‘Every Meal is a Special Occasion’, and activity will also run as TV ad spots, radio, digital and social.

The ITV partnership, implemented by Vizeum, includes idents and exclusive content designed to generate conversations around what makes an everyday meal a special occasion.

μέσω Ikea teams with ITV for campaign using targeted mobile app activity | The Drum.

Why marketing should be image centric

Living in a digital age has undoubtedly enabled our communications to become more sophisticated. With over 2.5 billion camera phones in use worldwide, we now expect everyone to be able to photograph and video 24 hours a day, ready to upload for mass-communication on the web.

Consequently, and according to Bob Lisbon of Luminate, we are now entering a new exciting era of image and content creation. According to him, this can most effectively be reflected in three phases, accurately reflecting the current age of visual language and culture.

μέσω Why marketing should be image centric.

Trends in digital technology are expanding the use of marketing methods beyond the strategies previously embraced, now referred to as “traditional marketing.” Although traditional marketing incorporates many forms of advertising and marketing, it often falls under the categories of print, broadcast, direct mail, or telemarketing. These “push” marketing channels can still be very effective, and are still utilized by many companies, however they’re no longer sufficient to drive your brand’s marketing strategy in the digital age.

μέσω Still Haven’t Embraced Content Marketing? Why Not?.

It turns out that the Internet does not have infinite capacity. At least not for political ads.

As an increasing number of campaigns and outside groups are finding out, premium space on the web has long been booked. Digital advertising is maturing much in the way television did, as targeting becomes more sophisticated and the definition of a viewer expands drastically.

“Many political strategists don’t think of the Internet as something that can sell out,” said Rob Saliterman, leader of the elections team at Google, which owns YouTube. “But in these smaller states, just as there’s a finite amount of TV inventory, there’s a finite amount of YouTube inventory.”

μέσω Campaigns Find Ad Space Finite, Even on the Web – NYTimes.com.

Mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of «mobile-first» users.Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets significant and growing, and the amount of ad money spent on the medium still tiny. But BI Intelligence expects that this gap will narrow substantially, as enthusiasm grows for mobile-optimized ad formats such as interactive rich media and native ads, as targeting improves, and more and more advertisers learn how to effectively use the platform.

μέσω Mobile Is Growing Faster Than All Other Ad Formats – Business Insider.

S alesforce.com, a pioneer in cloud computing, has usually been an early adopter of new computing and related services trends, launching an app store for integrated applications, embedding social networking in its products and transforming its technical base for smartphones.

Now the trend du jour is wearable computing, and Salesforce has jumped on the bandwagon in a big way, as shown by recent investments in wearable startups and an initiative to get developers to build applications that connect devices worn on the face, wrist and body with Salesforce’s technology.

μέσω Salesforce.com unveils big push into wearable technology – Albuquerque Business First.

The cinema advertising side of sales house Val Morgan is eyeing second screen advertising play to launch next year, while the outdoor arm of the company launched a new audience measurement system for its digital signs called DART.

Whilst advertising revenues have been a lot softer for cinema this year than in 2014, with the latest set of SMI data showing ad revenues from agencies down 44 per cent on August last year, managing director for cinemas Daniel Hill said those figures were not consistent with the numbers they had seen through the business.

μέσω Val Morgan eyes second screen cinema app, pledges blockbuster audiences for 2015 – mUmBRELLA.

Email Marketing Most Effective, Mobile Marketing Most Difficult

In many ways I was both surprised and well, not-so-surprised when I read the findings of a recent survey done by Ascend2 and its research partners on marketingcharts.com. The good folks at MC decided to go with a headline of Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic in announcing the findings.  Completely understood why for it, the headline that is, speaks to the ongoing belief and faith in email as one of, if not the most viable marketing channel for a variety of reasons.

μέσω Email Marketing Most Effective, Mobile Marketing Most Difficult.

 

easy buttonA new surveyreleased by Ascend2, a marketing solution provider, shows that email is a popular form of digital marketing because it’s easier to execute than other means.

Only 11 percent of respondents in the “Digital Marketing Strategy Survey” said that email was challenging, making it the

μέσω Survey: Email Marketing Remains Efficient and Easy to Execute | KoMarketing Associates.

Sadly, there is no secret formula to getting teens to want to buy from you (although until very recently it seemed like Abercrombie & Fitch had one). However, there are steps you can take to improve the odds that your marketing message will reach and be seen by them.

Here are nine digital strategies for wooing teenage consumers.

1. Work directly with teens. «Work directly with a well-connected trendsetter in that demographic,» says Julia Benben, director of marketing, Freetoes, a toeless sock company that was founded by a teen.

«If you are going to sell to teens, we highly suggest enlisting an ambitious teen as an intern or part-time member of the team — and allowing [her] to contribute in a meaningful way. Both parties will learn a lot,» Benben says. (At Freetoes, the founder serves as their Chief Teen Trends Officer.)

μέσω 9 Digital Marketing Tips for Connecting With Teens | CIO.

Digital marketing tech can be a competitive advantage, but only if done right | Econsultancy

Digital marketing technology can bring a competitive advantage, but only if companies have the necessary skills and culture to make the most of the opportunity it presents.

Many organisations have found it difficult to accurately value and implement emerging marketing technologies, but a new report from Econsultancy and Epsilon shows that organisations that have excelled in these areas are reaping the benefits.

μέσω Digital marketing tech can be a competitive advantage, but only if done right | Econsultancy.

Land Rover Hits 15% in Digital Sales With Cross-Channel Marketing | ClickZ

By utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost its digital sales significantly.

Land Rover has been building the luxury SUVs that bear its name for more than 65 years. But in 2013, the company started looking for new ways to create awareness for its Range Rover model among car buyers. The automotive brand partnered with Google on a cross-channel strategy that would engage shoppers at every touch point of their buying journey.

μέσω Land Rover Hits 15% in Digital Sales With Cross-Channel Marketing | ClickZ.

According to Nielsen SoundScan’s latest report, more than 70% of the music consumed in the first six months of 2014 in the U.S. was either downloaded or streamed — and streaming services are the only part of the recorded music business that’s growing. Digital’s influence on the music industry has driven consumption and provided immense opportunity for new business, from newer entrants, like Spotify and Pandora, to moves from veteran players, like Apple, Google and Amazon. But these competing services have paved the way for a highly fragmented landscape, and it’s become a maze for artists and labels to understand — and capitalize on — fan behavior.

μέσω What the Music Industry Could Learn From Digital Marketing.

You’ve probably read multiple tag management 101 articles by now, including Part 1 and Part 2 in this ongoing series (if not, please check them out). This article is going to take it to the next level and it may even be a bit of a left turn for many readers.

First, to be clear, the people in charge of website analytics should still be stakeholders in tag management decision-making. This is an important role for tag management and probably the most important one. However, it is really the tip of the iceberg, and focusing too tightly on website analytics has hindered bigger-picture thinking.

μέσω Why Tag Management Isn’t Really About Web Site Analytics Anymore.

You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for you.

The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing thusly:

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

μέσω What Is Content Marketing?.

The social media conversation around film releases will increasingly shape the way Paramount Pictures creates its offline advertising as fans dictate the content they want to see, according to the studio’s head of digital Katie Khan.

Speaking to The Drum at an event in London, Khan revealed that social media is Paramount’s key tool in the marketing box – and an area it has ploughed more budget into – when it comes to engaging its audience, and the studio is listening to trends online before creating TV spots.

μέσω Social media will increasingly shape Paramount Pictures’ TV ads, says head of digital Katie Khan, as she dismisses threat of Netflix | The Drum.

4 tips for embracing mobile adoption in your marketing strategy - Phoenix Business Journal

Your company cannot afford to dismiss the mobile revolution.

Ignore it and you’ll be interacting with customers during an ever-decreasing minority of their time.

In the 2014 Mobile Behavior Report by ExactTarget, 85 percent of respondents said that a mobile device is an essential part of everyday life. The report also found that 52 percent of all digital media is consumed through apps. These startling statistics highlight the fact that mobile devices are grabbing more eyeball time today than desktop computers.

μέσω 4 tips for embracing mobile adoption in your marketing strategy – Phoenix Business Journal.

The new global SAP study, conducted across 12 countries, reveals that 81% prefer SMS to a mobile app for brand communications. Consumers felt that SMS was a quicker (67%) and more convenient (56%) communication channel for brands.

In addition, 70% of participants said that SMS is a good way for a company to get their attention and 64% believe organizations should use SMS-based engagement more often.

Almost three-quarters (71%) believe it was frustrating to conduct different conversations across different apps and preferred messages to be all in one place.

μέσω Consumers prefer SMS to apps for brand communications – Mobile Marketing – BizReport.

We’ve pre­vi­ously dis­cussed the essen­tial parts of land­ing pages as a fun­da­men­tal part of SEM, along with why it’s impor­tant to test and retest. Of course, land­ing pages are not the only SEM test­ing strate­gies avail­able. If you are stuck in the rut of cre­at­ing and mod­i­fy­ing the same cam­paigns, it may be time to broaden your horizons.

Learn the Effec­tive­ness of Cur­rent SEM Campaigns

If you’ve already imple­mented and tested land­ing pages or other SEM test­ing strate­gies, then you already have some idea what works. One of the best ways to mea­sure the suc­cess of a search mar­ket­ing cam­paign is through detailed ana­lytic report­ing that can iden­tify your largest source of traf­fic as well as where your con­ver­sion rates are highest.

μέσω SEM Testing Strategies – Digital Marketing Blog by Adobe.

Social media is as much an art form as it is an ongoing science experiment. Delivering the right message to the right audience at the right time is a key determining factor in the success of virtually every update, tweet or post.

Most of the marketers, brands and media outlets that embrace the opportunity to spread their voice and relevant stories on social media aren’t exactly playing in the dark. They’ve learned to rely on automated tools, data from previous campaigns and real-time engagement metrics to understand when to post with the most effect on Twitter, Facebook and other platforms.

μέσω Learn the Science of When to Post on Facebook and Twitter | CIO.

Television viewing used to be an experience strictly between viewer and show, with water cooler talk coming the day after. The rise of social TV has changed that relationship, and according to a study by Nielsen, more and more Americans are quickly warming up to this new behavior. With tablets, smartphones and laptops at their side, TV viewers can follow their favorite shows, share content and connect with fellow fans before, during and after a program. As a result, the social TV phenomenon is not only affecting the consumer TV experience and program development, but also proving to be a valuable opportunity for advertisers to tap into and leverage the momentum of social conversations

μέσω Living Social: How Second Screens Are Helping TV Make Fans – Nielsen Social.

Why Rich Media Content is Vital to your Marketing

Rich media content is very effective when it comes to mobile advertising. This is because it uses a wide range of interactive digital media such as streaming, video, audio and graphics in order to get the message across. It presents a very impactful and creative opportunity to reach a wider target audience. With more users turning to the use of mobile devices to access the internet, rich media content has therefore become the most preferred and the most compatible with these devices. They have ended up enhancing the mobile user’s internet experience.

μέσω Why Rich Media Content is Vital to your Marketing.

Wywy's Novel Approach To Mesh TV With Second Screen 08/19/2014

I might visit “The Voice” fan site or tweet about contestants but those shows are still the exception. Mostly, what I’m doing on the second screen has nothing much—really nothing at all– to do with what is on the television.

Rushing to agree with me would be a German firm called Wywy, which sponsored research purporting to show that among second screen users, TV ad awareness dropped 58% compared to another group that wasn’t using that damned second screen.

μέσω Wywy’s Novel Approach To Mesh TV With Second Screen 08/19/2014.

Οργισμένες αντιδράσεις έχει προκαλέσει η φωτογράφιση ρούχων που, σύμφωνα με πολλούς, παραπέμπει αναμφίβολα στον ομαδικό βιασμό της 23χρονης φοιτήτριας το 2012 στο Νέο Δελχί.

Οι φωτογραφίες δείχνουν μια γυναίκα να προσπαθεί να απωθήσει άνδρες που την περιβάλλουν μέσα σε ένα λεωφορείο.

Οι χρήστες του Facebook και του Twitter αντέδρασαν έντονα και τις χαρακτήρισαν «φρικτές» και «αηδιαστικές» και η ιστοσελίδα Behance, που αρχικά τις είχε αναρτήσει, τις κατέβασε.

μέσω Οργή για τη διαφήμιση ρούχων με θέμα το βιασμό στο Νέο Δελχί – ΚΟΣΜΟΣ – news.gr.

Η εταιρεία πίσω από την προκλητική καμπάνια δεν είναι άλλη από την εκκεντρική American Apparel, η οποία βρίσκεται και πάλι στο στόχαστρο και κατηγορείται ότι «καταφεύγει σε ανήλικο πορνό» να την προώθηση της σειράς ρούχων για μαθήτριες, με την καμπάνια της ‘Back to School’ «Επιστροφή στο σχολείο».

μέσω Σάλος με διαφήμιση που θέλει τις μαθήτριες λολίτες και προωθεί τον σεξισμό |thetoc.gr.

Με την τροπολογία που ψηφίστηκε την Τρίτη, 5 Αυγούστου 2014, η τιμολόγηση της διαφήμισης προς τον διαφημιζόμενο γίνεται απευθείας από το «Μέσο» (τηλεόραση, εφημερίδα), το οποίο διαμορφώνει ελεύθερα την εμπορική (τιμολογιακή) του πολιτική. Παύει να τιμολογεί η διαφημιστική εταιρεία. Καταργείται η αμοιβή επιβράβευσης (πριμ της διαφημιστικής εταιρείας) και κάθε άλλη άμεση ή έμμεση αμοιβή από το «Μέσο» προς τον διαφημιστή. Η αμοιβή του διαφημιστή θα βαρύνει αποκλειστικά τον διαφημιζόμενο και ποτέ το «Μέσο».

μέσω ΔΙΑΦΗΜΙΣΗ – Ραδιόφωνο -Τηλεόραση: Τι αλλάζει με την τροπολογία που ψηφίστηκε – Διευκρινίσεις της ΕΣΗΕΑ | Bank Wars – Τράπεζες.

Sony's PlayLink links your phone to your PS4 for multiplayer minigame madness

Ars Technica - 1 day ago
That's a shame, because Sony's latest...

Meizu Pro 7 could have a second display on its back

SlashGear - 1 week ago
In a way, it seems to combine the YotaPhone's...

Miyamato Notes Nintendo\'s Plan to Focus on Second Screen

Nintendo Enthusiast (blog) - 1 week ago
Link\'s grand-pappy and Nintendo legend...

Sony's innovative PlayLink turns phones into controllers for PS4 party games

TNW - 1 week ago
At its E3 presentation yesterday, Sony showed off...

Activision Reveal Wii U Support; Black Ops 2 Footage [Updated]

Nintendo Enthusiast (blog) - 1 week ago
HD Experience: The title features the most...

News via Google. See more news matching 'secondscreen'