Last year, we saw a holiday shopping season unlike any other. A terrible winter storm blanketed most of the country with snow and the usual bout of procrastination led to an onslaught of online Christmas shopping that left UPS, FedEx, and the United States Postal Service is deep water (ice water, at that).
The shipping companies have already begun to take precautions to make sure this year is not as much of a fiasco as it last year. But if the Polar Vortexs and cyber shopping madness return, let’s hope the preparations will be adequate.
Of course, there are other obstacles, too — namely, the retailers with whom shipping companies are forced to work.
UPS, especially, has been on a campaign for retailers and ecommerce companies to move their biggest holiday sales to mid-December, as the WSJ recently reported. Why? Because that would give the shipping firms plenty of time to deliver the packages. Most retailers hold their most extravagant Christmas sales during the week leading up to Christmas.