Social TV

It’s a given that kids are logging more time on their tablets and smartphones than ever, but a new report from UK-based firm Childwise outlines just how much kids’ consumption habits have changed over the past 20 years—and what the future might hold.

Increasingly, the wealth of content available online and the popularity of YouTube are drawing kids and tweens to the internet over linear TV.

This theme emerges from Childwise’s first 20-year report, Connected Kids. The report includes data spanning the last two decades of UK children’s media and technology use, which is used to predict future trends.

Perhaps its most notable finding is that within the next two years, watching content via traditional TV  will no longer be a dominant childhood pastime, as kids are more likely to be spending that time online. Kids are increasingly expecting to choose the content with which they engage, so VOD services like Netflix will increasingly become the norm .

μέσω UK kids’ online time to eclipse traditional TV: Study » iKids.

Adobe: mobile becoming the video viewing platform of choice | Second Screen | News | Rapid TV News

The video world is changing rapidly, and there is a tidal wave of mobile content making this happen says the US Digital Video 2014 Inaugural Report from Adobe.

The creative software firm says that the extent of the growth of the portable platform has been revealed clearly in data that found that with content becoming more mobile-device friendly, mobile connection speeds continuing to improve, and a host of new mobile devices coming onto the market, the possibility of the mobile device replacing the desktop as the primary viewing platform is becoming more realistic.

It found that devices such as the iPhone, which has boosted smartphone video completion rates with mobile device video viewing on smartphones, is continuing to gain popularity, with 75% year-on-year share growth. Mobile devices are becoming much more relevant in general online video consumption, with close to one-third of video starts occurring on a mobile device. The overall share of mobile video viewing has rissen from 6% in Q1 2012 to 27% in Q4 2014.

μέσω Adobe: mobile becoming the video viewing platform of choice | Second Screen | News | Rapid TV News.

Based on the first six weeks of the current television season (though Sunday, Nov. 2), ABC is the most social broadcast network with 5.3 tweets in primetime, according to data from Nielsen Social. Comparably, this is an increase of 68 percent from the year-ago period. In the distant No. 2 spot overall is NBC at 2.0 million tweets, which is up by 30 percent, followed by 1.1 million for Fox (-62 percent) and 1.0 million for CBS (-12 percent).

The average results for The CW were not presented, and the decline for Fox is a result of plummeting traditional rating results in primetime.

By series, ABC’s “Scandal” is the season’s most social broadcast show with an average of 346, 609 tweets. Second is ABC’s “How to Get Away With Murder” with 142,406 tweets. And occupying the remainder of the Top 10 are “Supernatural” on The CW (118,838), “Once Upon a Time” on ABC (94,247), “Grey’s Anatomy” on ABC (92,077), “Dancing With the Stars” on ABC (80,166), “The Vampire Diaries” on The CW (70,425), NBC’s “The Voice” (64,905), NBC’s “Saturday Night Live” (51,832) and “Marvel’s Agents of S.H.I.E.L.D.” on ABC (42,765).

μέσω ABC Tops Social Media This Season To-Date in Primetime – TV Media Insights – TV Ratings & News – Network TV Show Reviews and Daily Ratings.

In what is considered a big move for the CBS television network, it has launched a live-streaming service that works for the Apple TV, as well as the Amazon Fire TV, Roku, Windows Phone, and Windows computers. Plus,  it’s available on any computer by visiting CBSNews.com.

The app provides a completely free live-streaming experience without the need for a cable subscription, which makes it one of the very few live streaming apps delivering this kind of service. The is ad-supported, which is the only caveat that we know of.

The app features a “60-minute format delivering live, updated news content from 9:00 AM – midnight ET every weekday at launch, and it takes advantage of the interactivity of digital platforms through a unique video player and on-screen interface.”

μέσω CBS Apple TV App Launches with Free Live Streaming.

«The good news is, I am not talking about the state of the newspaper industry,» says Amy Mitchell, prompting chuckles from the audience. Mitchell works for the Washington-based think tank PEW Research, which focuses on social issues and public opinion. She is one of the keynote speakers at a workshop at City University of New York (CUNY). «TV remains the number one way of how people get news,» Mitchell explains. «But it is declining. And it is declining pretty rapidly.»

PEW studies show that among 18 to 29-year-old viewers only 30 percent consume their news via linear TV. Eight years ago, 42 percent watched their news on TV.

«We did not come here to bury TV, but to reinvent it,» says journalism professor Jeff Jarvis. Desperation, he says, has hit newspapers and magazines and forced them to think about new opportunities. TV would need to be faster and react now, before desperation grabs hold of the industry as well. «Bashing and whining is not allowed. Today is about possibilities,» Jarvis adds and gives every participant the opportunity to introduce an idea.

μέσω Personal, interactive: The future of TV | Business | DW.DE | 02.11.2014.

Your phone & TV set may be SPYING on you

Watch your smartphone closely – because it could be watching you, according to one of the world’s most influential cyber security experts.

«Smartphones and tablets are just small computers, and they are vulnerable to the same things,» said Mr Eugene Kaspersky, whose name has become synonymous with the war against cybercrime.

The multi-millionaire is the founder and chief executive officer of Kaspersky Lab, the anti-virus software and global IT security giant. Its anti-virus software has over 300 million users.

μέσω Your phone & TV set may be SPYING on you.

With a new month comes changes to Netflix, but what can subscribers and aspiring Netflix users expect from the changes coming this October? Well, there will be some new good additions but at a price. Netflix will also be removing a lot of good movies and TV shows from its streaming list.

μέσω Netflix App & TV Shows 2014: New Movies and Shows Available in October : Entertainment : Latin Post.

Kantar: Twitter can improve TV ratings | Advanced Television

Twitter activity can provide key insights into TV viewing for brands and broadcasters, complementing existing TV ratings.

A study by Kantar Media – A Year in the Life of TV and Twitter – provides an in-depth look at the relationship between what users say and read about on Twitter and what they watch in the UK.

μέσω Kantar: Twitter can improve TV ratings | Advanced Television.

It’s not enough to simply tweet to get fans excited about watching the next series episode or tune into live coverage of an event. Today’s social campaigns are entertainment events in themselves that can go on to gain earned media of their own and even be media properties in their own right.

μέσω Social Media and TV Close the Marketing Loop for Entertainment.

The highly anticipated iPhone 6 hits shelves (and doorsteps) tomorrow. To date, the talk has largely centered on the size of the phone, so much so that ‘The Verge’ published erotic poetry comprised exclusively of reviews.

Size matters, but so does the faster processor, Apple Pay (the new mobile payments platform), and an improved camera – each of which will have an impact on the social TV. Twitter came to prominence on the iPhone 3, Instagram on the iPhone 4, and Vine, Snapchat, and Whisper on the iPhone 5, but it is not the phone itself that impacts the social TV landscape – rather it is how app makers like Facebook and Twitter – and the companies they acquire – take advantage of the phone’s evolution.

μέσω 3 Predictions for How the iPhone 6 Will Impact Social TV – Lost Remote.

With over 210 million internet users, of which 155 million are mobile internet users, the Indian market is unique in the sense that a large majority of users will use mobile as their primary internet access medium. Given the poor fixed communications infrastructure, mobile is expected to drive the growth wave, with mobile internet user base expected to grow at 46 per cent to reach 480 million subscribers by 2017.

Over the last decade, consumers have evolved from viewing content over the traditional TV screen to consuming content across a range of devices, namely smartphone, tablet, PC/laptop and TV/Smart TVs. The growth of smartphones and big screen handheld devices has led to users spending more time viewing content across screens. This shift has altered consumer behavior in the way they interact and engage with brands and have hugely impacted the online purchasing process.

μέσω How Multi Screen Consumption is Altering Online Behaviour.

In today’s more connected media world, in the click of a button you can find thousands of pictures of Uluru from every angle possible. Now tourists want their own unique experience. The ability to explore and discover something new, and share it instantaneously with their friends.

Tourism marketing over the past 20 years provides a fascinating example of the swing from brand engagement to consumer engagement; from pull strategies to push strategies. Technology and more savvy consumers have made marketing more complex in the past five years, yet one thing has remained constant: famous campaigns are the most effective. The challenge for marketers is to find the balance between that push and pull; between pushing consumers at those many moments of decision to purchase a product or service, and pulling those consumers towards that brand with famous campaigns to increase the likelihood of them purchasing it.

μέσω How social media is turning holidays into a live slide night | The Australian.

The highly anticipated iPhone 6 hits shelves (and doorsteps) tomorrow. To date, the talk has largely centered on the size of the phone, so much so that ‘The Verge’ published erotic poetry comprised exclusively of reviews.

Size matters, but so does the faster processor, Apple Pay (the new mobile payments platform), and an improved camera – each of which will have an impact on the social TV. Twitter came to prominence on the iPhone 3, Instagram on the iPhone 4, and Vine, Snapchat, and Whisper on the iPhone 5, but it is not the phone itself that impacts the social TV landscape – rather it is how app makers like Facebook and Twitter – and the companies they acquire – take advantage of the phone’s evolution.

μέσω 3 Predictions for How the iPhone 6 Will Impact Social TV – Lost Remote.

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