It’s a given that kids are logging more time on their tablets and smartphones than ever, but a new report from UK-based firm Childwise outlines just how much kids’ consumption habits have changed over the past 20 years—and what the future might hold.
Increasingly, the wealth of content available online and the popularity of YouTube are drawing kids and tweens to the internet over linear TV.
This theme emerges from Childwise’s first 20-year report, Connected Kids. The report includes data spanning the last two decades of UK children’s media and technology use, which is used to predict future trends.
Perhaps its most notable finding is that within the next two years, watching content via traditional TV will no longer be a dominant childhood pastime, as kids are more likely to be spending that time online. Kids are increasingly expecting to choose the content with which they engage, so VOD services like Netflix will increasingly become the norm .